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Pick of the week: How Sound – Tiny Spark

January 22, 2013
How Sound – Tiny Spark
Podcast release date: January 16, 2013
Time: 25:35


This week’s episode of How Sound introduced me to Tiny Spark, a relatively new podcast created by Amy Costello that investigates whether nonprofits and businesses that claim to do good are actually doing good. After explaining Amy Costello’s background and approach to reporting, How Sound played a Tiny Spark podcast episode from last year, “TOMS Shoes: Is it Good Aid?”

The TOMS shoe story investigates whether TOMS’ “buy-one-give-one” model of giving a pair of shoes to a child for every pair of shoes purchased is really doing any good. Even though the founder of TOMS shoes (Blake Mycoskie) declined to be interviewed for the story, Amy Costello still finds plenty of information that I didn’t know about Blake Mycoskie, the TOMS shoes business model, and how their shoes are distributed to children.

The story about TOMS shoes reminded me of a TED talk by Ernesto Sirolli (“Want to help someone? Shut up and listen!”) that I heard earlier in the week. Ernesto Sirolli described efforts to give aid to others gone wrong and stressed the importance of listening to the needs of the people you’re trying to help.

2 Comments leave one →
  1. tinysparkshow permalink
    January 25, 2013 10:44 am

    Thanks so much for taking the time to highlight my podcast! And great to see you showcasing the work of other podcasters. Great idea for a blog. Wishing you every success! Amy

    • January 26, 2013 2:43 pm

      Thank you for your kind comment. I’m looking forward to listening to more Tiny Spark podcast episodes and wish you the best.


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